Today’s small businesses might have 99 problems, but missing out on game-changing opportunities to provide software solutions shouldn’t be one of them. As a value-added reseller (VAR) or independent sales organization (ISO) Agent, you’ve probably lost track of how many times merchants have complained about the same obstacles tripping up their day-to-day routine.
A good business partner is worth their weight in gold. For payment company Sales Partners, a good partner will help elevate your brand and increase your revenues. One path to doing both is through a white-label Registered DBA (doing business as) Program.
For new merchant account Agents, getting started in the payments industry can feel like landing in a foreign country. Learning the most commonly used words in this new language is a good first step toward helping you become acclimated to the space and a true value-added partner for your customers.
Statista reports that more than 8 out of 10 consumers made a QR code payment in 2021, about double as many as in 2020. Furthermore, Juniper Research predicts 29% of smartphone users around the world will use QR code payments by 2025. Growth now of this type of payment, which requires little touch, isn’t coincidental. The COVID-19 pandemic had people looking for ways to minimize contact while doing business.
How to capture millennial customers’ business is keeping merchant Agents’ clients up at night. Appealing to shoppers in the 24-40 age bracket can make or break a business. Millennials are the largest generational demographic in the U.S., totaling about 80 million, and their spending power is increasing. However, this important demo is feeling the pressures of inflation more than any other group.
Understanding what consumers truly think about paying with credit and debit cards will help you determine a winning strategy that’ll help you boost your merchants’ loyalty rates. But that’s only half the battle. Explaining and communicating which technologies deliver experiences consumers want can help elevate your merchants’ brands with their customers.
Convenience continues to drive customer decisions of every kind –– not only in what they buy –– but in how they buy it. Decades ago, the innovation of the debit card seemed to change everything. It was a newfound, quick, and easy way to make purchases without having to hold up a line when writing out a check or fumbling for cash. Now, contactless payment adoption has started to cross generations.
Although there’ll probably be diehards who continue to put paper checks in the snail mail before their bills are due, the digital revolution ushered in the online payments movement, and most people and businesses aren’t looking back. As an ISO payment processing Agent and trusted advisor to merchants, you can show your clients why it makes dollars and cents to streamline B2B billing with payment processing solutions.
