Where could you take your business as a branded payment solution provider?
A good business partner is worth their weight in gold. For payment company Sales Partners, a good partner will help elevate your brand and increase your revenues. One path to doing both is through a white-label Registered DBA (doing business as) Program.
White labeling allows a Sales Partner to provide a payment company’s technology under the Partner’s brand. These programs allow the Partner to sell payment solutions without investing time and resources in developing payment infrastructure. The payments partner provides the established solution ready to be branded with the Sales Partner’s logos, colors, and contact information.
How will becoming a white-label registered DBA benefit you?
It’s no secret that offering payment processing can be a smart business growth strategy aimed at building passive residual income. By becoming a white-label registered DBA, however, your business can quickly implement payment processing for your merchants while also enjoying the following benefits.
- Elevate brand awareness.
- Frame you as an expert.
- Make you stand out in a crowded market.
- Grow your customer base.
- Position you as the go-to resource for your merchants.
- Completely control the client experience.
- Build better client relationships.
- Access to Partner resources.
Elevate brand awareness.
Many merchants look for (and prefer) a local expert to implement and service their point of sale (POS) and payment solutions. As a white-labeled registered DBA, merchants will associate your brand and expertise with the payments experience, boosting your brand instead of your partner’s brand.
Frame you as an expert.
Your merchants already see you as an expert in the technologies they need to run their business, and as a white-label registered DBA, they will see you as an expert in payment processing as well. The best white-label partners provide you with the tools to grow your expertise as you tap into years of their own.
Make you stand out in a crowded market.
You likely don’t have to be reminded of how crowded it can be in the POS system and payments space. VARs who expand to provide all the modern solutions a merchant is looking for will stand out among their competitors. Moreover, it is attractive for merchants only to have to work with one vendor for all of their technology solutions.
Grow your customer base.
Becoming a white-label registered DBA can help your business reach new verticals. Perhaps you have typically specialized your other solutions within a specific niche. Payment processing solutions are something that every vertical and niche merchant needs if they want to remain relevant in a digital world. Offering payment solutions help open the door to doing business with these merchants.
Position you as the go-to resource for your clients.
It can be confusing for merchants to know who to contact for support or service. As a white-labeled registered DBA, your merchants will know exactly who to connect for help when they need it, and you’ll benefit from stickier, long-term relationships.
Completely control the client experience.
There is nothing worse than being a middleman. As a white-label registered DBA, you will benefit from being the sole contact for payment processing support. This means that you’ll be able to provide the same high-touch service that you pride your business reputation upon.
Build better client relationships.
Becoming a white-label registered DBA helps position you as a total solutions provider while presenting a cohesive look and feel to the services you provide. As the sole point of contact for your merchants, you have the opportunity to build long-lasting relationships that help grow your merchant’s business and your own.
Access to partner resources.
Your payment partner has a rich network of resources (and other partners) that you can leverage, including integrations with third-party and value-added solutions. Additionally, you won’t have to invest the time, requirements, security, and infrastructure necessary to become a payment facilitator or other type of payment company on your own.
Additional tips for you to consider.
Keep in mind that a good partner is worth its weight in gold — emphasis on good partner. When exploring white-label programs, you must choose your partner with care. After all, the right partner will be the one who can confidently show that the success of their white-labeled registered DBAs is at the heart of their own success.
When exploring partnerships, be sure to ask about security assessments and how the company complies with Payment Card Industry Data Security Standard (PCI DSS) and other industry standards and regulations. Additionally, ask plenty of questions about the payments platform and its features to ensure that it will align with the needs of your current and future merchants.
If you are ready to differentiate your business through the benefits of a white-label Registered DBA Program, North American Bancard is ready to help you build your brand and your business. Contact us today!
