A new revenue stream may be an attractive option to businesses looking for ways to improve the bottom line.
Businesses are always looking for ways to increase revenues, however, this trend has become more urgent as signs of a struggling economy increase. Luckily, ISO Agents can provide an attractive option: ATMs.
Automated teller machines (ATMs), which can be placed in businesses’ facilities, as well as at banks, are an excellent way for merchants to generate extra revenue. About 60% of cash withdrawn is used in the location where the ATM is located. That cash can give a business a much-needed infusion at a time when they badly need it.
How ATM sales work for Sales Partners.
North American Bancard has made it easy for Sales Partners to place ATMs with their merchants. They offer one of the best warranty programs in the industry on the most reliable machines from trusted ATM manufacturers like Nautilus Hyosung and Genmega.
When you sell or lease an ATM, you earn 100% commission and after the machine has been active for a month, you earn $.10 for every transaction. The more money your merchant makes with their ATM, the more money you make.
If your client already has an ATM, you can earn commissions and residuals by helping them switch to North American Bancard’s solutions.
Facts that will help you sell ATM solutions to your clients.
The most attractive feature of ATMs for most of your customers will be the revenue they can earn from surcharges. As the owner or operator of the ATM, your client can set the surcharge, i.e., the amount a person pays to withdraw cash out of the ATM. Of course, they will want to be reasonable in setting their surcharge and realize that the higher they set the surcharge, the fewer withdrawal transactions they will get.
Another significant benefit is increased foot traffic. ATMs can attract new customers to your client’s business. When customers realize your client’s store has an ATM, they may stop by more often to get cash. While in your client’s store to use the ATM, they will be more likely to make purchases from your client’s store. But even if they don’t, your client still collects the surcharge.
ATMs can also help merchants reduce losses. If your clients currently accept checks, they can instead direct people to the ATM, eliminating their risk of becoming the victim of check fraud.
By increasing cash sales, your clients will also reduce credit card fees. Customers may opt to withdraw cash, particularly if they’re making a small purchase at a convenience or grocery store rather than using plastic. As a result, merchants can see a smaller payment processing invoice at the end of the month, helping them improve the bottom line.
Another advantage ATMs provide merchants is the ability to earn revenue through on-screen advertising. Merchants have the potential to earn additional income by displaying ads from their suppliers or partners.
The benefits of selling ATM solutions for North American Bancard Sales Partners.
Upselling your current customers who know you and have a good business relationship with you is the fastest and easiest way to grow your portfolio. A recent study showed that selling to existing customers has a success rate of 60-70%, in contrast to a 5-20% success rate with new customers.
While ATMs aren’t right for every business, they can make a positive impact on merchants with a high volume of in-person sales who can place them in a secure, high-traffic area. They can also benefit businesses in active commercial districts or in malls where consumers may be looking for an opportunity to replenish their cash on hand.
Take a few minutes to review your customer list and consider who may benefit from having an ATM on their premises. Then make some calls.
To learn more about offering ATMs to your customers, contact North American Bancard today!
