Show SMB merchants how easy managing an ecommerce storefront and selling online can be.
The pandemic forced many of America’s small businesses to make the leap from “bricks” to “clicks” seemingly overnight, compressing years of plans for digital transformation into weeks or days. About 76% of SMBs made changes in a scramble to comply with shifting health safety orders and new shopping habits that resulted in a shift toward ecommerce. Though SMBs may have found themselves in unfamiliar territory, payment solutions with shopping cart integrations helped make merchants’ multichannel migration a little less painful.
What shopping cart integration does.
A shopping cart integration allows your merchants to build online experiences similar to shopping in a store. Without this feature, merchants wouldn’t have a simple, seamless way to pull together all of the product pictures, inventory data, and back-end systems that let people browse, discover, and put different kinds of items into their digital cart.
Additionally, shopping cart software is often the tool that makes several different systems “talk” to each other, offering an in-the-moment picture of what’s going on with the merchant’s business. It’s what links inventory with shipping systems and tells business owners when to blast out promotions on products they really want to move. An ecommerce store with shopping cart integration simplifies the experience not just for busy shoppers but also for owners/operators and their employees.
Benefits of shopping cart integration.
Data and automation are essential for merchants trying to compete in a crowded market. For example, bolting Google Analytics onto a shopping cart integration unlocks a wealth of data about what consumers are looking at, what’s directing them to a merchant’s website, and what categories and products are hot and trending. A well-integrated shopping cart can also enhance shopping experiences after payment, shedding light on when a customer’s order has shipped, where the parcel is in its journey, and how long until it lands on their doorstep.
For merchants, the automation that a shopping cart integration provides can be a lifesaver, taking much of the headache out of inventory management and neatly slotting products into their appropriate category. Shoppers appreciate a thoughtfully organized digital store that minimizes the time they might waste poking around for products of interest. Taking manual data entry out of the equation also means fewer mistakes and frees employees to focus on more pressing and important tasks.
An integrated shopping cart can also help merchants capitalize on the social selling phenomenon. The right shopping cart integration will enable customers who see a product on a social platform to click through to the merchant’s site to make a purchase.
Integration with payments.
Brick and mortar merchants who are new to ecommerce may be overwhelmed by both the digital technologies they need to run their businesses and how to make those technologies work together seamlessly. A shopping cart that integrates with the full-featured payments platform you offer will make the transition to ecommerce easier for your merchants and won’t require custom development or delays. Businesses that are still building their online presence will appreciate this hassle-free path to selling online.
