Mark those calendars and practice your poker face. The Electronic Transactions Association (ETA) annual TRANSACT Conference is this month. Payment’s big event is happening April 17-19 at the Mandalay Bay in Nevada’s oasis: Las Vegas.
An overview of the 2024 ETA Transact Conference.
ETA’s TRANSACT is the very heart of payments events. Everyone who’s anyone in the industry will be there. This is a one-of-a-kind opportunity to build new relationships and build up existing ones — this is the place to create your own payments community.
Staying on top of an industry in constant flux is the overarching theme for the conference. The event is, as ETA says, “Three days of innovation and connection, endless possibilities for your business. That’s TRANSACT.”
And this year, the organization is boasting a veritable smorgasbord of payment awesomeness.
- Over 3000 attendees (see above note about “everyone who’s anyone”).
- Over 800 C-suite-level executives.
- Over 150 payments and fintech exhibitors.
- Over 150 industry-specialized speakers.
- Over 1500 minutes of action-packed learning.
That’s a lot of “overs.” And with the event happening in Vegas, the over/under odds of impressing others and improving your place in payments technologies are ever in your favor.
How does the ETA help advance the payments industry?
In case you’re unfamiliar with ETA, we’ll do a little historical recap. The association originated in 1990 with fewer than 20 people from the payments industry getting together to align their vision and voice. That voice grew much stronger, and in 1996, the group changed its name to the Electronic Transactions Association. ETA is now an association with nearly 500 member companies in 30 countries.
ETA’s mission and goals.
ETA has grown to become the world’s leading advocacy and trade association for the payments industry. Members are both the big players and the small-but-mighty innovators — and they hail from across the U.S. and around the world. In total, ETA members process approximately $47 trillion annually in purchases and P2P payments worldwide.
ETA’s members come from across the payments spectrum, and include independent sales organizations (ISOs), merchants, payments networks, financial institutions, transaction processors, mobile payments products and services, payments technologies, and software providers (ISV) and hardware suppliers.
Their mission is simple and powerful: To fully serve ETA members and advance their profession by providing leadership through education, advocacy, and the exchange of information.
TRANSACT Conference agenda and details.
There is far too much TRANSACT activity to list in this space. Here’s just a few of the high notes, broken down by day.
Tuesday, April 16
This day is for arrivals and registration.
Wednesday, April 17
- Things kick off with a 7 a.m. golf tournament at Reflection Bay Golf Club.
- A ribbon-cutting ceremony will take place at 3:45 p.m., followed by …
- The opening of the show floor and a welcome reception at 4 p.m.
- The ETA Star Awards and Visa Celebration are on at 7 p.m.
The next two days are where the real action takes place. Each day is jam packed with events, guest speakers, and informative sessions, with multiple presentations going on every hour.
Thursday, April 18
- Morning session highlights.
- “Everyone. Everywhere. Every Time. How Digital Natives Are Shaping the Future of Payments.”
- “Virtual Cards: The Ultimate Working Capital Tool for Businesses.”
- “The Future of Payments is Biometrics, but What about Privacy?”
- Afternoon session highlights.
- “AI & Payments: Real-World Use Cases, the Hype & What’s Ahead.”
- “Investors are Betting on Blockchain-Based Payments and Financial Services.”
- “Omnichannel Innovation and New Ways to Pay.”
- “Emerging Payments Trends & What Fintechs Can Do to Enable New Rails.”
- An all-attendee party commences at 7 p.m.
Friday, April 19
- Morning event and session highlights.
- EMPOW(H)ER Breakfast at 7 a.m.
- Top 10 Payments ISVs Award Recognition and Lightning Round.
- “The Evolving World of Real-Time Payments and Next-Gen Fraud Prevention.”
- “Embracing the Uncomfortable for the Win.”
- Afternoon event and session highlights.
- “Intentional Ment-HER-Ship: A Win for All!”
- A dessert and sparkling wine mixer at 2:15 p.m.
- “An Introduction to Mentorship: We All Need Somebody That Has Our Back.”
- The event closes at 3:30 p.m.
Your lucky number is 945: Visit the NAB booth at TRANSACT.
Stop by booth #945 to see what’s going down at North American Bancard. We’ll have a full roster of experts ready to greet you, including sales teams from our NSG Sales Partners, ISV Integrated Partners, and EPX Enterprise Partners.
If that kind of company isn’t enticement enough, we’re also giving away three Apple gift cards worth $250 each. Stop by the booth for your chance to win — and see all the ways we can work together.
And you can always visit us online to learn about the advantages that come with an NAB partnership.
Also, we would be remiss if we didn’t do a little horn tooting and mention that our very own Ryan Malloy (from NAB) and Rob Bast (from Humboldt) will be receiving Top Payments Sales Professionals Awards from ETA. Way to go, guys!
See you at TRANSACT!
We hope you make it to this truly epic payments event — May will be a boring month in Vegas after this hoedown. If you want to know more about registration — and see the full agenda slate — visit the official 2024 TRANSACT site.
